MUMBAI, India, Aug. 23, 2024 -- Small and medium businesses in India are cautiously optimistic about their business performance for Q3 2024, according to the ASSOCHAM-Dun & Bradstreet Small Business Confidence Index (SBCI). The index, which measures the level of optimism of small and medium businesses on key business parameters, such as sales, employment, prices, inventory, and investment, increased moderately by 0.2% compared to Q2 2024. 

"As is clear from the latest IMF World Economic Outlook, the Indian economy is projected to be the fastest growing amongst the leading economies of the world. Our survey amongst the SMEs' executives clearly points towards significant contributions from the small businesses," said ASSOCHAM Secretary General, Mr. Deepak Sood.

ASSOCHAM D&B SBCI has recorded a modest uptick of 0.2% for Q3 2024, following three consecutive quarters of rising optimism. The survey indicates that the overall demand sentiments within the economy are stabilizing at current levels, after riding high for four consecutive quarters. The slight moderation in demand growth is also being echoed in most of the parameters recorded in the survey.

"The ASSOCHAM D&B Small Business Optimism Survey highlights mixed signals in the Indian economy. There's strong optimism in areas like sales, liquidity, and credit flow. However, optimism about profitability and new investments is slowing down. Higher production costs and stagnant selling prices are likely impacting profitability. The steady Small Business Confidence Index (SBCI) from the previous quarter suggests businesses are consolidating past gains while waiting for new momentum. Due to geopolitical uncertainty, companies are hesitant to invest in new capacity and are instead maximizing existing resources to meet increased sales," said Mr. Avinash Gupta, Managing Director, Dun & Bradstreet India.

The underlying demand sentiment has also kept businesses wary of raising selling prices, with somewhat stagnant optimism for price increases in the upcoming quarter. On the cost front, while raw material costs are expected to ease further, the overall cost is expected to remain high compared to the long-term average cost line, thus expected to squeeze profit margins, with sentiment declining by 11 percentage points on a quarterly basis. The lower optimism is also being reflected for exports orders, wherein the optimism has moderated by 8 percentage points on a quarterly basis.

The moderated optimism for order book expansion has led to reluctance in capacity utilization, which in turn suppresses the optimism for new investments for the upcoming quarter. New hirings continue to remain a major concern for the past two quarters, despite firms anticipating labour shortages and difficulties in finding appropriate talent. Optimism for fresh hiring of employees decreased by 5 percentage points for Q3 2024.

"After strong performances over the past four quarters, small businesses in India are now seeking new catalysts as optimism plateaus for the upcoming quarter. In Q3 2024, optimism grew by a modest 0.2% quarter-on-quarter. A sluggish demand recovery, coupled with supply chain challenges and high raw material costs, is making producers hesitant to expand. Businesses are entering the next quarter with caution, focusing on selling off inventory and maintaining capacity utilization, which has dampened enthusiasm for new investments and hiring. Despite these challenges, strong optimism for sales and liquidity provides some support," said Dr. Arun Singh, Global Chief Economist, Dun & Bradstreet

Sales optimism rose 4 percentage points on a quarterly basis, despite ongoing concerns over demand outlook. Along with this, credit availability remains another pillar of strength, with 51% of firms anticipating easier access and no major concerns regarding working capital.

About ASSOCHAM

ASSOCHAM initiated its endeavour of value creation for Indian industry in 1920. It was established by promoter Chambers, representing all regions of India. Having in its fold over 400 Chambers and Trade Associations, and serving over 450,000 members across India. ASSOCHAM has emerged as the fountainhead of Knowledge for Indian industry, which is all set to redefine the dynamics of growth and development in the Knowledge Based Economy. More information available on www.assocham.org

About Dun & Bradstreet

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet's Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com.

Dun & Bradstreet Information Services India Private Limited is headquartered in Mumbai and provides clients with data-driven products and technology-driven platforms to help them take faster and more accurate decisions across finance, risk, compliance, information technology and marketing. Working towards the Government of India's vision of creating an Atmanirbhar Bharat (Self-Reliant India) by supporting the Make in India initiative, Dun & Bradstreet India has a special focus on helping entrepreneurs enhance their visibility, increase their credibility, expand access to global markets, and identify potential customers & suppliers, while managing risk and opportunity.

India is also the home to Dun & Bradstreet Technology & Corporate Services LLP, which is the Global Capabilities Center (GCC) of Dun & Bradstreet, supporting global technology delivery using cutting-edge technology. Located at Hyderabad, the GCC has a highly skilled workforce of over 500 employees, and focuses on enhanced productivity, economies of scale, consistent delivery processes and lower operating expenses.

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