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Published on: Monday, Mon, 11 Mar 2024 ● 9 Min Read
Bringing French interior elegance to the heart of New Delhi
NEW DELHI, March 11, 2024 -- In continuation of President Emmanuel Macron's visit to Jaipur in January 2024, the 'Art de Vivre à la Française' (French art of living) exhibition and conference series will be organized by the trade commission of the French Embassy, Business France India, along with its main partners in France and in India, among them OGAAN-India Design week, the French Institute in India and the Indo-French Chamber of commerce on March 21st –22nd at Bikaner House, a unique heritage place in New Delhi. This exhibition is crafted to highlight France's extensive expertise in home decor and furnishing, and concrete collaborations between France and India in design and craftsmanship.
Since 2008, Business France has orchestrated the 'Art de Vivre à la Française' exhibition in iconic global cities including Tokyo, Berlin, Abu Dhabi, Beijing, New-York, Singapore, and now Delhi. The exhibition is meticulously curated by an Indo-French team from Business France and GCG Architectes to showcase France's profound prowess in the interior design industry, seamlessly fusing timeless traditions with state-of-the-art technology. Among the +30 exhibitors, Mobilier National, a public institution of France that has historically been instrumental in safeguarding, maintaining, and refurbishing state furniture, has expanded its focus to include the curation of a contemporary collection which will also be present at the event.
This exclusive event is tailored for all professionals of the sector such as Indian interior designers, importers, distributors, retailers, luxury hotel chains, architecture and design students, real estate developers, journalists eager to collaborate with distinguished French brands. India is undeniably an unmissable booming market in the furniture and interior design industry, being recognized for its rich history in art, architecture as a melting pot of innumerable cultures and traditions. For centuries, our two countries have developed a rich heritage and savoir-faire in various sectors of design, initiating cross-collaborations and finding inspiration in each other's excellency; this event tends to give a fresh look on this history and to draw the path for future projects and mixed aesthetics.
On March 21st, from 3:00 pm to 6:30 pm, a series of talks entitled 'Creative Dialogue' will be organized by the French Institute in India, emphasizing this history of design and know-hows from a French and Indian point of view. The conferences will bring together famous heritage companies such as Féau, Mathieu Lustrerie and Lesage, world-renowned French and Indian architect studios like Wilmotte & Associés, represented by its CEO Borina Andrieu, Morphogenesis and its founder Sonali Rastogi, Jean-Louis Deniot, Aparna Kaushik, but also promising French designers who are used to work with craftsmanship like RoWin Atelier (a duo composed of Hervé Winkler and Frédéric Rochette), Hugo Besnier, and other key opinion leaders of the industry and creative sector like designer Gaurav Gupta. Mobilier National and its representatives will be part of the debate as well and share examples on how they try to mix traditional 'savoir-faire' and contemporary creation.
By giving a platform to these key players, the French Embassy in India and its different entities wish to strengthen the people-to-people relationship between France and India in the fields of design and arts and craft which have been pointed out as strategic priorities by President Emmanuel Macron, acknowledging the immense diversity of talents in both our countries and hoping that this dynamic can grow through trade exchanges and initiatives, creative collaborations like residencies (Villa swagatam), as well as professional training and students mobility.
Don't miss this event and the journey it offers to premium French design and exquisite home decor and register here. The prestigious location in Delhi will then be unveiled, by a formal invitation.
Please find attached, the participating companies to the Art de Vivre à la Française exhibition.
About Business France
Business France is the national agency supporting the international development of the French economy. Responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France's companies, business image and nationwide attractiveness as an investment location, and runs the VIE international internship program. Business France has 1,500 personnel, both in France and in 55 countries throughout the world, who work with a network of partners.
For further information, please visit: www.businessfrance.fr
ATTACHMENT: About the French participants:
The exhibitors participating in this edition are widespread across specializations in architecture, interior design, furniture, tableware, technologies and home decoration. Here below are described their profile before you meet their exclusive creation at the Exhibition, on March 21st and 22nd.
ARCHITECTS AND INTERIOR DESIGNERS:
BEDDING AND BATHING:
CHANDELIERS:
COMTEMPORARY FURNITURES:
CUSTOM DESIGNED WALL COVERING:
EDITION:
EMBROIDERY & CRAFTSMANSHIP:
HORLOGERIE:
KITCHENWARE:
TABLEWARE & CRYSTAL:
TECHNOLOGY:
RETAIL :
WINE CABINET :
With the special participation of MOBILIER NATIONAL: A public institution that specializes in the conservation, restoration, and curation of both historic and modern state furniture, playing a crucial role in preserving the cultural heritage of France will showcase their unique collection, presenting:
Press contacts for accreditation and more details:
Pristina Sashikumar, Communications Officer at Business France India
pristina.sashikumar@businessfrance.fr
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